Our phone usage has also massively increased (likely due to technological improvements). Whether the product discovery is via influencers, ads, or brands themselves, the job of an influencer has become a must for brands over the last decade.ĭid you know that 10 years ago the iPhone 3G was the most popular device? It just so happens, that same year (2010), Facetime AND the first iPad launched. Today, 60% of users credit Instagram with product discovery and there are currently over 500,000 influencers on its platform alone. Once the platform gained some speed in the market, companies jumped on board and the numbers proved its worth. Speaking of hashtags, where would Influencers be without the way we find them? The first known Instagram Influencer, Caroline Calloway, had ‘only’ 850,000 followers in 2018, but she started in 2012. Other social media platforms then followed suit as its usage increased across ages and companies, resulting in our regular (and occasional over-)usage. Twitter adopted it in 2009 by linking them on the main page for users, and the usage skyrocketed. In 2007, he sparked usage for the hashtag to help track, find, search, and utilize easily, all with one symbol. We owe all of our hashtag love and admiration to Chris Messina, a former Google employee who realized the techies had something going with their usage of it. Today, there are over 800,000 active podcasts and over 30 million episodes available worldwide! What did we ever do without random facts, conversations/interviews, comedy, career tips and so much more via a touch of a button on our phones? In 2010, the winner of the People’s Choice was Tell ‘em Steve Dave! The 20 winners, however, were both about fantasy football: ESPN Fantasy Focus Football and The Fantasy Footballers respectively. The Podcast Awards began in 2005 with 16 categories. Its rise, however, didn’t really come around until about 2008 when 19% of internet users had downloaded a podcast. While the very first podcast was technically created in 2001 by the BBC, the first upload to an iPod was in 2004. And on Facebook, one in five videos is now a live broadcast. People now watch an average of 16 hours of online video per week. Video and live streaming is a very powerful tool, both for business and fun alike. YouTube’s first live stream was in 2008 and today, over 500 hours of video are uploaded to the platform every minute! They essentially became the launch pad for other companies like Hulu and eventually Spotify, but it also aided the technology to be used for every user to live stream. How many more of us would be going completely stir crazy in these corona lockdown times without our beloved Netflix?! They now have more than 10 times that at 180 million. At the end of 2009, they had 12 million subscribers. To kick off our nostalgia trip, let’s talk about Netflix. Looking back, some amazing things have happened since Creative Clicks opened its doors 10 years ago! Let’s start our journey: This is even after doing the Instagram #10yearchallenge recently… You know that saying, “Time flies”? We tend to only really feel it when we’re late to a meeting, but how often do you stop and look back at what’s actually happened over longer periods of time? Feel the hit of nostalgia slap you in the face when you think about the last time you went to a store and bought a CD.
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